E-commerce
Marketing attribution and automatic ROI
Broken tracking fixed, so each channel's real return showed up — and updated itself.
Proves · Data + Attribution + Automation
- Automatic
- ROI by channel
- End to end
- attribution
Challenge
Marketing spend could not be judged. Without a tagging standard, tags were missing or wrong; inconsistent naming turned channel reports into 'unknown'; app-install and referral sources were lost; and advertising data from several platforms was combined by hand.
Approach
The measurement foundation was rebuilt: a tagging standard with consistent naming, defined channel groups, source tracking that survives app installs and referrals, and a clear attribution model — then the data pulls from analytics and ad platforms were automated.
Outcome
Channels became clean and comparable, attribution held from first click to purchase, and return on spend was calculated automatically — so budget decisions ran on numbers the team trusted.