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E-commerce
Influencer management moved out of spreadsheets
Recruiting, tracking and renewing influencers, managed from one CRM instead of a spreadsheet.
Proves · Process automation + CRM
- 1
- platform from recruitment to renewal
- Automatic
- performance tracking
Challenge
There is no off-the-shelf tool for managing influencers, so the team ran them in spreadsheets — recruitment, outreach, performance and contracts. It was slow, error-prone and did not scale.
Approach
A standard CRM was adapted to the influencer workflow and connected through APIs, so social-media performance data flows in automatically next to each relationship. Contracts and renewal reminders run from the same place.
Outcome
The team could manage many more influencers without errors creeping in, with recruitment, performance, contracts and renewals visible in one place.
CRM API integration